Shares of Radico Khaitan climbed over 14% after the company unveiled two new luxury products in the brown and white spirit categories. Magic Moments Dazzle Vodka, the luxury brand extension of the Company’s flagship brand, Magic Moments Vodka and Royal Ranthambore Heritage Collection-Royal Crafted Whisky mark the onset of the festival season for Radico Khaitan who has been synonymous with innovation and premium quality offerings to the Indian spirits market.

Magic Moments Dazzle Vodka will be available in two variants, i.e. Magic Moments Dazzle Gold and Magic Moments Dazzle Vanilla. The blend is produced from the finest of grains and passes through 7- stage filtration system including carbon, silver, platinum & gold.

Royal Ranthambore is crafted from different bespoke Blended Malt Scotch from various regions of Scotland. Scotch grain is also blended to harmonize the Whisky. It is a complex whisky with six Blended Malt Scotches, one Scotch Grain from Malted Barley and Oak Infused Grain Neutral Spirit, reserved for a specific time to assimilate the blend. With the launch of the product, the brand also rolls out the marketing campaign to reinforce the brand position of being 'India's Finest Yet'.

Both Magic Moments Dazzle and Royal Ranthambore will be available in select stores in Delhi, Karnataka, Uttar Pradesh, Goa, Maharashtra, Rajasthan and Haryana in the first phase of launch.

Shares of Radico Khaitan  are trading at Rs 1,167.30, up Rs 145.40, or 14.23%  at the Bombay Stock Exchange (BSE) on Tuesday at 3:15 p.m.

The scrip has touched an intra-day high of Rs 1,215 and low of Rs 1,023. The total volume of shares traded at the BSE is 293,674.

Currently, the stock is trading all time 52-week high, which is above 200.4% over the  52-week low of Rs 391.15.