Mphasis, a leading IT services and solutions provider specializing in cloud and cognitive services, today unveiled its new logo and brand identity. The brand refresh highlights Mphasis' unique
differentiators in today's global, digital marketplace and reflects its role as a domain expert and an agile partner that applies 'next' generation technologies to clients’ businesses and propels them to stay ahead.

The new brand identity symbolizes the transformative journey Mphasis has undergone in the past year, consequently resulting in significant changes in its brand personality. It includes renewed business strategy focused around cloud and cognitive technologies, whole new go-to-market strategy, creation of an innovation engine fueled by its employees and an innovative talent management strategy with an objective of creating an army of future ready talent. The renewed brand philosophy reflects the changed face of the organization and its vision to be a true 'Digital company'.

''A brand is a manifestation of the value and differentiator it brings to its customers. Mphasis brand refresh is reflective of our commitment to ensuring that our clients stay ahead and our sustained ability to apply next-gen technologies to business success in an evolving technology environment,'' said Nitin Rakesh, Chief Executive Officer and Executive Director, Mphasis. He added, ''We have architected Front2BackTM transformation-a customer-centric digital transformation approach. The new logo resonates our commitment to put customers at the center of transformation, align to our clients’ business objectives, and deliver an improved and hyperpersonalized customer experience.''

Shares of the company gained Rs 80.1, or 8.03%, to trade at Rs 1,077.80. The total volume of shares traded was 35,193 at the BSE (9.48 a.m., Friday).