Aptech, a global learning solutions provider, has entered the EdTech segment with its latest brand addition - ProAlley.com. The brand intends to reach out to a new segment of audience who are self -paced learners wanting to learn and make a career in the growing media & entertainment industry from the comfort of their homes.

While the initial offerings of the brand will focus on the growing media & entertainment, AVGC segment given the mass employment opportunities; however, it will not be restricted to this segment alone. With the launch of ProAlley.com, Aptech now has all forms of delivery models in its business arsenal - Offline, Remote, Live and Self- Paced.

Anil Pant, Managing Director and CEO, Aptech said, "We are ecstatic to be announcing our entry in the EdTech segment. This is a great time for students who are making major career decisions at this point in time to actually work on skills that not only helps them get their first job but makes them highly employable. While the initial offerings of the brand will focus on the growing media & entertainment & AVGC segment; it will however not be restricted to this segment alone. We will plan to include courses from other segments where mass employment opportunities are available such as beauty & wellness, retail & hospitality amongst others. We are also planning to make this available to markets outside India."

Aptech already has two very successful brands in the AVGC segment namely, Arena Animation and Maya Academy of Advanced Cinematics. (MAAC).

Shares of the company declined Rs 2.80, or 0.95%, to settle  at  Rs 290.45.  The total volume of shares traded  was 74,360 at  the BSE (Thursday).