Bal Pharma, an Indian pharmaceutical company, announced the launch of its maiden OTC (over the counter) product 'Eye Spa', in Bangalore market. "This is first among the series of OTC products that the company has lined up for launching in the market through its subsidiary i.e Lifezen Healthcare," Bal Pharma said.

The company said "Eye Spa is an unique product which soothes and rejuvenates the tired eyes due to their continuous exposure to dust, T.V computer screen, air conditioning and other modern lifestyle disorders. Bangalore market is chosen for the launch of Eye Spa as majority of its population are exposed to the above said lifestyle disorders."

The company plans to roll out its products in other south India markets shortly, before their PAN India launch.

Shares of the company gained Rs 0.7, or 1.05%, to settle at Rs 67.10. The total volume of shares traded was 5,407 at the BSE (Wednesday).