Tata Global Beverages announced that Tata Starbucks, a 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages, today strengthened its presence in southern India with the opening of the flagship Starbucks store at Road no.92, Jubilee Hills, Hyderabad. This flagship store is the 58th Starbucks store across six cities in less than two years of the brand launch in India. In addition to this flagship store, Starbucks will soon open another store in Hyderabad at Forum Mall.

The opening of the flagship store in Hyderabad is consistent with the long-term growth strategy to strengthen the company's presence in south India and bringing the Starbucks Experience to more neighborhoods around the country. Designed to reflect Starbucks coffee heritage, this flagship store in Hyderabad will serve as a gathering place for customers to enjoy a personalized, handcrafted cup of coffee with friends and family.

Commenting on the launch in Hyderabad, Avani Davda, CEO, Tata Starbucks said, ''We are excited to bring the unique Starbucks Experience to Hyderabad. We look forward to offering customers our distinctive Third Place - that place between home and work where they can enjoy the highest quality arabica coffee, handcrafted Starbucks beverages and locally-relevant food in an unparalleled store environment. We believe that at the heart of this experience are our passionate and knowledgeable partners, who proudly wear the iconic Starbucks green apron every day, and are the key to our continued success.''

Shares of the company gained Rs 0.3, or 0.19%, to trade at Rs 159.40. The total volume of shares traded was 234,492 at the BSE (2.59 p.m., Wednesday).