Tata Motors announced the launch of its passenger vehicle range in Algeria. The range includes the Tata Indica and Tata Vista from the hatchback range, and the Tata Indigo and Tata Manza from the sedans. The company has appointed SPA Elsecom for distribution and marketing of the Tata passenger vehicles in Algeria. The new range is now available in dealerships for sale.
Speaking on the introduction of these passenger cars in Algeria, Johnny Oommen, head-international business, passenger vehicle business unit, Tata Motors, said, ''We are delighted to enter Algeria, which promises to be an important market for us. Our entry into Algeria is aligned to the company's Horizonext strategy, with an objective to provide the best customer experience - from the best vehicle experience to superlative purchase experience and after-market service support. We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and will help us reach a wide customer-base.''
Shares of the company gained Rs 2.85, or 0.55%, to trade at Rs 524.45. The total volume of shares traded was 348,577 at the BSE (3.12 p.m., Thursday).