Stock broker Way2Wealth recommended 'Hold' on Britannia Industries in its report on August 20, 2014.

Commenting on the investment rationale, broker said, "The company recently released its Q1FY15 results. The results are a testimony to the management’s three pronged strategy for growth extension of power brands to grow its mainstay biscuit segment, dairy to grow on the back of valued added propositions & lastly bakery growth to be backed by more nutritional offerings. The branded food market is oneof the fastest growing segments in India.

We expect the company to continue to focus on its core categories of biscuit, bread & dairy and not diversify into other segments. Dairy segment to continue to see a slew of launches as demand increase for out-of-home dietary dairy products in urban India. The company targets to increase its dairy business from Rs 3 billion to Rs 20 billion over the next 4 to 5 years.

At the CMP of Rs 1283.5, the stock trades at 33.2xits FY15E estimated EPS of Rs 37.8. We believe the managements cost saving initiatives still provides scope for bettering of margins going forward. We believe FY15 will see a slew of innovation led new launches post consolidation of operations. We recommend investors to HOLD the stock."

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