Jet Airways (India), a provider of domestic and international airline services, announced that it will streamline and align its domestic operations, creating a strong uniform Jet Airways master brand, simultaneously revitalising its product and service offering.

Subject to government approvals, the Jet Airways master brand will cover the whole fleet including services currently operated by JetLite, to deliver a consistent, high quality experience for guests. The Jet Airways master brand will provide operational flexibility across the airline's domestic fleet.

Naresh Goyal, chairman of Jet Airways said, ''The publication of our first quarter results earlier today shows we have made demonstrable progress in the implementation of our three-year turnaround strategy to return Jet Airways to profitability.''

''However there are still challenges in the very competitive market in which we operate. Our next critical step will be re-establishing Jet Airways as a master brand in India.''

Shares of the company gained Rs 4.3, or 1.75%, to trade at Rs 250.55. The total volume of shares traded was 55,673 at the BSE (9.33 a.m., Tuesday).