Infosys today announced a strategic partnership with Orange to offer customers a new immersive experience on Orange's IPTV offering. Infosys will deliver a broad portfolio of interactive TV apps on the Orange Livebox Play.

The TV apps will be powered by Infosys DigitizeEdge, an integrated digital asset and experience platform for TV operators, media companies, advertisers and content publishers. Infosys will leverage this cloud-based platform to onboard top content providers and brands across the globe. 

DigitizeEdge will enable Orange to deliver a wide range of lifestyle centric, video rich and contextual over-the-top (OTT) services via TV apps, to enhance viewer experience and interaction with their TV. The platform will customize content for Orange's viewers in France.

Rajesh K. Murthy, global head, energy and telecom, Infosys, ''Integrating TV with Internet content services will allow Orange to deliver a fantastic experience to their customers. We are seeing traditional pay-TV providers as well as telecommunication and cable firms, continuously looking to provide web-based services on existing TVs. Our solution aggregates multiple content players in the digital value chain to deliver a superior experience for viewers and generate new revenue opportunities for service providers.''

Shares of the company gained Rs 22.85, or 0.73%, to settle at Rs 3,172.75. The total volume of shares traded was 36,862 at the BSE (Wednesday).