Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, announced the expansion of a strategic partnership with Shure Incorporated, a world-renowned audio equipment manufacturer.

As a part of this collaboration, TCS has established a Global Development Center to help build cross-platform and mobile enabled software for Shure's leading edge audio technology and solutions for an exceptional end-user customer experience. TCS already plays an important role in the assurance and end-to-end system integration testing of some of Shure’s new product lines, and Shure will now have the capability to leverage TCS' Innovation Labs and expertise in digital technologies including IoT and Cyber Security to create secure, scalable, and differentiated audio products and solutions.

''The Establishment of a dedicated Global Development Center and Innovation labs will bring together talent, tools and frameworks, enabling Shure to adapt their current offerings and launch new products harnessing the potential of new transformational digital technologies,'' said V. Rajanna, Vice President and Global Head, Technology Business Unit, TCS. ''We are excited to expand our relationship with Shure as a Strategic Engineering Services partner.''

The TCS collaboration has provided Shure the agility and scale for software solutions for over five years and will help continued innovation ito the future.

Shares of the company declined Rs 8.45, or 0.29%, to trade at Rs 2,881.00. The total volume of shares traded was 11,263 at the BSE (9.58 a.m., Thursday).