Future Group and PatanjaliAyurved today announced a marketing partnership to promote ayurvedic FMCG products amongst millions of consumers.

PatanjaliAyurved offers the entire range of FMCG products in food, staples, nutrition, hair care, skin care, dental care and toiletries that provide a far healthy alternative to similar products available in the market.

Kishore Biyani, Group CEO, Future Group said, "After ignoring this segment for so long and now seeing Patanjali's success, almost all multinational FMCG companies are trying to bring in ayurvedic products. Together with PatanjaliAyurved, we feel we can create a strong swadeshi alternative to all daily use goods that we in India use."

Future Group will set up an office for storing the goods of PatanjaliAyurved in Haridwar to market and distribute these products in modern trade through all its food-led formats.

The entire range of Patanjali products will be available across Big Bazaar and subsequently through its other chains such as KB’s, Aadhaar and Nilgiris in over 245 cities and towns across India.