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Wipro Digital to expand Asia Pacific design capabilities in Australia
Source: IRIS | 11 Dec, 2018, 09.24AM
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Wipro, a leading information technology, consulting and business process services company, today announced that it has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges.

Syfte's team of designers will be absorbed within Designit, Wipro's strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital.

Increasingly, global enterprise clients in Australia recognise that strategic design is a critical part of any digital or business transformation. By adding Syfte's skills and expertise to Designit, Wipro will be better positioned to support its clients' digital agenda.

''Design is now a part of every digital conversation that we have with our clients. Wipro has a well established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit,'' said Rajan Kohli, President, Wipro Digital.

Shares of the company declined Rs 1.3, or 0.4%, to trade at Rs 326.00. The total volume of shares traded was 0 at the BSE (9.02 a.m., Tuesday).

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