TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, today launched a new 110cc commuter motorcycle-TVS Radeon. A unique combination of sturdy metal build, robust style and plush comfort, TVS Radeon is targeted at the confident self-made Indian man. With the inclusion of this offering, TVS Motor Company's robust commuter motorcycle portfolio has been further strengthened with a clear emphasis on developing products which not only meet distinct customer requirements but also create customer delight.

Sudarshan Venu, Joint Managing Director, TVS Motor Company said, ''Over the years, TVS Motor Company's unwavering focus on quality and reliability has yielded contemporary, and attractive products for the market. With segment-leading features, TVS Radeon combines our values to deliver best-in-class durability, performance and attractive styling. We are confident that the discerning progressive customers across the country will appreciate and swiftly adapt to its robust proposition.''

KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said, ''We are delighted to launch TVS Radeon here today, targeting the discerning progressive customers. TVS Radeon boasts of multiple first-in-class features and usage-led design, which offers strength, comfort, and style without compromising practicality. I am confident TVS Radeon will find favour with our consumers, who are looking for a strong, comfortable and durable motorcycle.''

Shares of the company gained Rs 1.35, or 0.25%, to trade at Rs 542.35. The total volume of shares traded was 33,891 at the BSE (12.04 p.m., Thursday).