Thomas Cook (India), India's leading integrated travel and travel related financial services company, has entered into a 3 year strategic agreement with Wildlife Reserves Singapore (WRS)-an organization dedicated to the management of world-leading zoological institutions-Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.

Mahesh Iyer, Chief Executive Officer, Thomas Cook (India) said, ''We are bullish on the larger trend towards experiential holidays. Singapore as a destination has been constantly reinventing itself with its new, unified brand identity 'Passion made Possible'-that showcases the fundamentals of the nation - its cultural diversity, rich food heritage and the mindset of its people shaped by unique circumstances and promises to reshape the Singapore experience across the B2C and B2B space and we are honored to partner with them.''

He added, ''Indian travellers are evolving rapidly and our research indicates growing interest in unique local experiences that include outdoor-wildlife and this MOU gives us the opportunity to create a vibrant product. Our partnership with Wildlife Reserves, Singapore also marks the start of a strong commitment to protect biodiversity in Singapore and Southeast Asia through partnerships with like-minded partners, organisations and institutions.''

Shares of the company gained Rs 7.2, or 3.05%, to trade at  Rs 243.35.  The total volume of shares traded  was  895,519 at the BSE (12.59 p.m., Monday).