TaxiForSure, India's leading aggregator of taxi and car rentals, formally launched their new category of Nano taxis in the city today. The move could be seen as a unique one in the Indian transportation industry so far, making in-city taxi travel even more convenient and affordable.

TaxiForSure co-founders Raghunandan G and Aprameya R marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bangalore and will be expanded to other Indian cities in the coming weeks.

The Nano service will be available exclusively on the TaxiForSure app and mobile site in the 'Pick Now' option, which makes a cab available in minutes. The service will be priced at Rs 25 for the first 2 k.m. and Rs 10 / km after that, making it the most reasonable and comfortable taxi service available in the city.

Shares of the company declined Rs 0.6, or 0.11%, to settle at Rs 527.90. The total volume of shares traded was 365,713 at the BSE (Thursday).