Live news , top stories, corporate news, company news, sector news, economy news, results analysis news, ceo interviews, fund manager interview, advisor interview, market news, bazaar talk, hot stocks news, ipo news, commodities news, mutual fund news, insurance news, news wire
19 August, 2018 07:23 IST
R-Jio, Screenz partner to provide entertainment-based interactive platform
Source: IRIS | 18 May, 2018, 10.03AM
Comments  |  Post Comment

Reliance Jio Infocomm (Jio), a subsidiary of Reliance Industries (RIL) announced an exclusive partnership for the Indian market with Screenz, the most powerful platform for ''entertainment-based interactivity'' used by world's top broadcasters and format owners.

The partnership will add to Jio's existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man's reach.

With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.

This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.

Jio Screenz platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

Industry experts believe that this dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile.
 
This is the second such innovative brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of the world's first artificial intelligencebased brand engagement platform called JioInteract.

Jio is a customer obsessed organization and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always.

Shares of the company declined Rs 9.45, or 0.99%, to trade at Rs 947.00. The total volume of shares traded was 38,401 at the BSE (9.49 a.m., Friday).





Reliance Industries Limited   (Q,N,C,F)*

Comments Post comment 
 Post Comment
Name Email
Comment
Security Code type    into this box
Company Update
Ion Exchange secures EPC contract worth Rs 4.38 bn - 17-Aug-2018 11:35
IL&FS Transportation Networks to receive Rs 430 mn from Ramky Infra - 17-Aug-2018 11:32
IL&FS Transportation Networks to receive Rs 430 mn from Ramky Infra - 17-Aug-2018 11:32
Ashok Leyland wins overseas order for 300 double decker buses - 17-Aug-2018 09:51
NBCC secures work order worth Rs 2.50 bn from SAIL - 16-Aug-2018 15:35
NBCC secures work order worth Rs 2.50 bn from SAIL - 16-Aug-2018 15:35
MCX inks MoU with Indian Bullion and Jewellers Association - 16-Aug-2018 15:31
Alfa Transformers bags order worth Rs 171.1 mn from Uttar Gujarat Vij Co - 16-Aug-2018 12:25
TVS Motor Co bets big on Philippines with new product launches - 16-Aug-2018 09:54
Sun Pharma gets USFDA approval for Cequa ophthalmic solution - 16-Aug-2018 09:33
TCS named leader in KYC-AML BPO services by Everest Group - 14-Aug-2018 12:04
more...
Home  |   Shares  |   F&O  |   Mutual Funds  |   Loans  |   Insurance  |   News Centre
Wealth Tracker  |   Newsletters  |   Tax Corner  |   NRI Centre  |   Advertise
© All rights reserved. IRIS Business Services Limited
A Disclaimer