Live news , top stories, corporate news, company news, sector news, economy news, results analysis news, ceo interviews, fund manager interview, advisor interview, market news, bazaar talk, hot stocks news, ipo news, commodities news, mutual fund news, insurance news, news wire
19 June, 2018 10:08 IST
R-Jio, Screenz partner to provide entertainment-based interactive platform
Source: IRIS | 18 May, 2018, 10.03AM
Comments  |  Post Comment

Reliance Jio Infocomm (Jio), a subsidiary of Reliance Industries (RIL) announced an exclusive partnership for the Indian market with Screenz, the most powerful platform for ''entertainment-based interactivity'' used by world's top broadcasters and format owners.

The partnership will add to Jio's existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man's reach.

With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.

This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.

Jio Screenz platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

Industry experts believe that this dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile.
 
This is the second such innovative brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of the world's first artificial intelligencebased brand engagement platform called JioInteract.

Jio is a customer obsessed organization and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always.

Shares of the company declined Rs 9.45, or 0.99%, to trade at Rs 947.00. The total volume of shares traded was 38,401 at the BSE (9.49 a.m., Friday).





Reliance Industries Limited   (Q,N,C,F)*

Comments Post comment 
 Post Comment
Name Email
Comment
Security Code type    into this box
Company Update
Cords Cable wins bulk order worth Rs 472 mn - 19-Jun-2018 09:59
Glenmark Pharma gets sANDA approval for facility in Monroe, North California - 19-Jun-2018 09:55
Strides Shasun receives USFDA approval for Ketoconazole Tablets - 19-Jun-2018 09:50
Dr. Reddy's defends right to launch Buprenorphine and Naloxone Sublingual Film - 18-Jun-2018 12:40
Lupin, Nichi-Iko in pact for commercialisation of Etanercept in Japan - 18-Jun-2018 11:38
Yes Bank gets SEBI approval for offering custodial services - 18-Jun-2018 10:06
Fitch affirms at Axis Bank and ICICI Bank's issuer rating at BBB- - 15-Jun-2018 15:36
Fitch affirms at Axis Bank and ICICI Bank's issuer rating at BBB- - 15-Jun-2018 15:36
Dhunseri Petrochem to exit JV in Egypt with Indorama - 15-Jun-2018 15:22
NBCC bags orders worth Rs 4.80 bn in May 2018 - 15-Jun-2018 15:16
Jammu and Kashmir Bank to raise tier-I capital up to Rs 10 bn - 15-Jun-2018 11:26
more...
Home  |   Shares  |   F&O  |   Mutual Funds  |   Loans  |   Insurance  |   News Centre
Wealth Tracker  |   Newsletters  |   Tax Corner  |   NRI Centre  |   Advertise
© All rights reserved. IRIS Business Services Limited
A Disclaimer