Maruti Suzuki India announced that the company has achieved cumulative sales of 35 lakh for Alto. Brand Alto has been the best selling car in India for 14 consecutive years.

Brand Alto has clocked a growth rate of 6 per cent in 2017-18. At the same time, it has garnered a market share of 33 per cent in 2017-18 in its segment. Customers, especially at the entry-level, see Alto as a win-win package of style and affordability. Nearly 44 per cent of Alto sales contribution comes from young customers less than 35 years of age. This contribution has grown by 4 per cent in the past three years.

R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki said, ''Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000. Since 2006, every two years, Alto is adding 5 lakh new happy customers. In 2008, we clocked 10 lakh units. In 2010, it touched 15 lakh units and today in 2018, we have crossed 35 lakhs of cumulative sales.''

''Maruti Suzuki has systematically upgraded the Alto to meet the ever evolving customer aspirations and strengthen the brand Alto. In 2017-18, nearly 55 per cent of customers have selected Alto as their first car purchase in 2017-18. Interestingly, 25 per cent of Alto buyers are buying it as an additional car,'' Kalsi said.

Shares of the company declined Rs 46.25, or 0.52%, to trade at  Rs 8,829.85.  The total volume of shares traded  was  10,249 at the BSE (1.01 p.m., Monday).