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18 March, 2018 03:47 IST
Mahindra & Mahindra unveils new off-road vehicle-ROXOR
Source: IRIS | 06 Mar, 2018, 10.27AM
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Automotive and power sports journalists from across the country, along with high-ranking federal and state officials, gathered for the public unveiling of Mahindra's ROXOR-a new, off-road vehicle that signifies Mahindra's commitment to introducing their tough, no-nonsense automotive heritage to consumers in the North American market. ROXOR's design demonstrates that Mahindra intends to stay true to their roots of industrial-grade construction and durability.

"Mahindra's 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; ROXOR is the embodiment of this history...and our brand," Mahindra Managing Director Pawan Goenka stated.

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

Shares of the company declined Rs 5.85, or 0.79%, to trade at  Rs 733.10.  The total volume of shares traded  was  20,297 at the BSE (10.16 a.m., Tuesday).

Mahindra & Mahindra Limited   (Q,N,C,F)*

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