Dabur India has entered into partnership with Amazon in order to take its products global.Available in 120+ countries and renowned worldwide as a leading Ayurvedic and Natural Health Care Company, Dabur's collaboration with Amazon will help them expand and increase their penetration into the US market.
Under this collaboration, Amazon will help Dabur take around 30 products from its popular range such as, Vatika hair oil, Meswak toothpaste, Red toothpaste, Chyawanprash to name a few, to consumers in the US. Along with the existing wide range, Dabur will also offer an exclusive range of products specially created for Amazon's global customers. Through this collaboration, Dabur products will become easily available to millions of overseas loyal Amazon customers, strengthening and expanding the brand's reach and helping take Ayurveda to global audiences.
Shares of the company gained Rs 2.2, or 0.71%, to trade at Rs 310.30. The total volume of shares traded was 53,864 at the BSE (12.07 p.m., Wednesday).