Ambuja Cement, one of India's leading cement manufacturers, launched a premium quality cement product, AMBUJA PLUS in the state of Maharashtra today. This innovative product is created with an advanced formula, offering additional strength than ordinary cement. At a grand launch held at Nagpur, the newly launched product AMBUJA PLUS is aimed mainly at small consumers or Individual House Builders.

Speaking at the launch event, MD & CEO Ajay Kapur reminisced about how Ambuja's presence in Maharashtra of over a decade has only led to a mutually beneficial relationship. ''With Maharashtra, we share a common history of growth and development. Ever since our inception here, we have enjoyed a good base in this state and this has been marked with full demand. Our integrated plant in Chandrapur is suitably equipped to ensure flexibility with time in terms of production. Since 2002, Maharashtra has been part of our growth story. We owe the best quality to the people of this state,'' added Kapur. ''Building a house is a once in a lifetime dream for many a house builder. We have come up with the best quality cement to ensure this dream comes true.''

AMBUJA PLUS is special quality PPC cement with advanced SPE technology that makes concrete stronger and easier to work with. It is packed in a special tamperproof bag which keeps moisture out and thus retains the freshness of cement for a longer time.

''Today, we are not just introducing a product in the market,'' said Kapur. ''Our aim is to provide services for our esteemed customers that will be extended by the Customer Support Group (CSG).''

Ambuja's CSG, comprising of expert civil engineers and technical advisors provide end to end, value added technical services at a nominal fee for contractors and customers who are building smaller houses for personal use.

Shares of the company gained Rs 2.3, or 1.12%, to settle at Rs 207.65. The total volume of shares traded was 88,132 at the BSE (Friday).