Ambuja Cements provides services that are beyond the manufacture of cement. Its Customer Support Group (CSG) is strengthening its focus in Gujarat through technical assistance and value added services for customers, masons and construction professionals including architects, civil engineers and project managers.

Ambuja plans to train 18,000 masons and 15,000 contractors with certified construction courses by 2020. It has also been instrumental in providing certified courses to 3,000 masons and 2,200 contractors in Gujarat till date. The Neev Abhiyaan program by the CSG Group provides formal training for Skill Building of masons, contractors and supervisors. Many masons have honed their skills with the help of the sessions and have established themselves as professional contractors.

Speaking on these developments, Umesh Soni, corporate head, Customer Support Group, Ambuja Cement, ''The vision of our Customer Support function is to create value for customers and influencers by providing advice and value added services which are beyond selling cement. This goes a long way in not only strengthening our brand equity but also building sustainable demand for our products and services.''

Shares of the company declined Rs 0.95, or 0.45%, to settle at Rs 208.25. The total volume of shares traded was 117,962 at the BSE (Wednesday).