Airtel and Netflix today announced an expansion of their partnership in India through which subscribers of select Airtel Postpaid and V-Fiber Home Broadband plans will receive a three month gift of a Netflix subscription. Post these three months, these subscribers will be able to pay fortheir Netflix subscription seamlessly, using their Airtel postpaid or home broadband bill. Existing  Netflix subscribers will also be eligible for this gift. Subscribers not eligible for the gift will be able to sign up to Netflix through Airtel's apps and pay for their subscription using their Airtel bill.

Customers on eligible Airtel plans will be able to sign up to Netflix and receive the three month gift of Netflix through the AirtellV app and the My Airtel app in a frictionless manner. Customers not on plans eligible for this gift will also be able to sign up or upgrade to eligible Airtel plans to claim this gift and pay for Netflix using their Airtel bill. Airtel will announce details of eligible postpaid mobile and home broadband plans over the coming weeks. Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, "Partnerships are at the core of Airtel's DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content-both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings."

Shares of the company gained Rs 0.95, or 0.25%, to trade at Rs 379.30. The total volume of shares traded was 35,865 at the BSE (10.01 a.m., Tuesday).