Bharti Airtel (Airtel), India's largest telecommunications service provider and Amazon India, today announced a strategic partnership with an aim to jointly drive smartphone adoption across the country. Millions of Indians can now become first time owners of a 4G smartphone or upgrade to an advanced 4G smartphone oftheir choice at an affordable price from amongst a wide range of devices starting at an effective price of only Rs 3399.

As part of the partnership, a total cash back of Rs 2600 will be available on over 65 Amazon.in exclusive 4G smartphones from popular device brands including Samsung, OnePlus, Xiaomi, Honour, LG, Lenovo & Moto amongst others.

Customers will get Rs 2000 of the cash back from Airtel over a period of 36months and can avail the additional cash back of Rs 600 on Airtel recharges of Rs 169 on Amazon.in, one ofthe fastest growing mobile recharges platform in India.

Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, ''The partnership with Amazon India will give further momentum to our 'Mera Pehla Smartphone' initiative which has received an extremely positive response from customers across the country. We will continue to deliver greater value to our customers and stride towards empowering every Indian to fulfil their dream of owning a smartphone and getting onto the digital superhighway."

Shares of the company declined Rs 13.25, or 3.53%, to trade at Rs 362.10. The total volume of shares traded was 224,112 at the BSE (11.59 a.m., Friday).