Thomas Cook (India), the integrated travel and travel related financial services company, in a pioneering initiative to provide an affordable holiday solution for today's travel hungry Middle India, has launched its innovative 'Holiday Savings Account' in association with Induslnd Bank.

Thomas Cook India's consumer research and analytics in partnership with Nielsen Media Research revealed that for the rapidly growing market of Middle India, while travel holds a strong aspirational opportunity, the upfront payment of such family holidays creates a significant barrier; further impacted by a reluctance to opt for a loan. Hence, in an attempt to offer a simple and attractive payment solution, Thomas Cook India's ''Holiday Savings Account'' offers every Indian the affordability of a better holiday!

Shares of the company declined Rs 8.5, or 5.07%, to trade at Rs 159. The total volume of shares traded was 52,162 at the BSE (3.13 p.m., Tuesday).