Eros International Media, a leading global company in the Indian film entertainment industry announced the launch of movie streaming service, ''Broadband Movies,'' a partnership between ErosNow, the dedicated online entertainment service of Eros International Media and GTPL Hathway, one of the leading cable television service providers in India.

The streaming service will enable GTPL customers to watch high quality movies from the Eros Now platform on multiple smart devices. The subscription-based service will be available to GTPL customers across the state of Gujarat in India for their one lakh broadband subscribers. 

Rishika Lulla Singh, CEO of ErosNow said, ''We are happy to partner with GTPL and look forward to offering our exhaustive film content to GTPL's customers across Gujarat. This partnership gives us an opportunity to extend the reach of ErosNow as a leading digital entertainment brand to the growing subscriber base.''

Shares of the company gained Rs 9, or 2.26%, to trade at Rs 407.50. The total volume of shares traded was 61,184 at the BSE (2.23 p.m., Tuesday).