Nestle India announced that the company has signed an agreement with Magic Bus India Foundation. This initiative is on the lines of the Nestle Healthy Kids Global Programme that focuses on providing nutrition and health awareness to adolescents.
The partnership will enable Nestle reach out to 50,000 adolescents in a year across metros, raising awareness about Nutrition Health and Wellness. The cities, where the programme will be running for a year, include Delhi, Mumbai, Chennai, Bangalore and Hyderabad.
Magic Bus, which works on breaking the poverty cycle, one child at a time, will create a curriculum based on Sports for Development (S4D) approach, imparting knowledge about nutrition and a healthy, active lifestyle.
Etienne Benet, managing director, Nestle India said, "Nestle India intends to enhance the quality of life by creating awareness regarding nutritional health. In line with the already operational Nestle Healthy Kids Global Programme, we intend to reach out to adolescents across metros in India."
"The partnership between Nestle India and Magic Bus will promote healthy eating habits amongst children in government schools, basis food availability and accessibility in cities," Benet added.
